sfmoma branding concept

As a comprehensive branding exercise, I developed a new logo for the San Francisco Museum of Modern Art along with a branding & style guide. The logo was designed with the mission statement of the museum in mind, and a branding guide that explains the proper usages of the logo, reasoning behind the design, and different applications of the logo was made.

Main Logo Redesign

Main Logo Redesign [Alternate Color]

Main Logo [grayscale]
Main Logo [grayscale]
Alternate Logo [grayscale]
Alternate Logo [grayscale]

The inspiration for my logo's emblem came from the structural composition of the museum. [Photo by Henrik Kam]

Business Card [front]
Business Card [front]
Business Card [back]
Business Card [back]
Envelope
Envelope
Letterhead
Letterhead
Phone Case Mockup [White]
Phone Case Mockup [White]
Phone Case Mockup [Black]
Phone Case Mockup [Black]

Website Homepage Mockup

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